Biketrax is an independent cycle shop located in Wanstead, East London. The shop’s previous website was using outdated content and the technology it was built on wasn’t suitable for the myriad of devices that people access the web on in 2016.
The entire site was rebuilt to bring the information and its features up to modern responsive standards – suitable for mobile, tablet and desktop devices. The owner had a passion for the vintage and retro designs of road cycling shirts from the 70’s, so we tried to reflect this in the simplicity of the design and the colours chosen, but also opted for a modern parallax theme to give the site a bit of ‘wow’ factor.